Why Rebrand? The Backstory of raywenderlich.com

Dhanisa Mashilfa

Kodeco is the new raywenderlich.com! Discover where it all started out, and what led us to a rebrand.

– By Ray Wenderlich, Founder

This publish is 1 in a sequence about our rebrand browse them all listed here:

Introducing Kodeco — the New raywenderlich.com
Why Rebrand? The Backstory of raywenderlich.com – (you are listed here)
To Infinity and Significantly, Much Further than
319 Days to Constructing a New Model

You’ve probably discovered that raywenderlich.com has manufactured a big transform: We have a new seem, and a new identify!

Welcome to Kodeco: the new raywenderlich.com!

When the web-site could possibly search a bit various, never fear: you will nonetheless have entry to the same good product you have constantly loved with your membership. But you may be thinking:

  • Why is raywenderlich.com rebranding?
  • Why are we executing this now?
  • Why did we select the identify Kodeco?
  • What’s new, and what’s changing?

Let’s dive in!

Why Is raywenderlich.com Rebranding?

About 10 yrs in the past, I quit my position to grow to be an indie app developer. As I was making applications, I begun my own individual weblog to share issues I was learning along the way.

But over the decades, the site grew considerably much larger than a person person’s private blog. Now, I am a compact element of an awesome team of more than 300 talented developers from all around the entire world who group up to support the neighborhood find out and come to be industry experts in cellular development.

Back when I 1st developed raywenderlich.com, I never ever imagined that the website would completely transform from my private web site into the community resource that it is these days. If I experienced recognised, I by no means would have named the web site raywenderlich.com. Instead, I would have picked a title that better represented all of us.

In reality, I strongly considered rebranding the web page as early as seven many years in the past, and acquired a number of distinct domain names this sort of as tutorialteam.com, rwtutorials.com, and so on. However, the timing just wasn’t ideal there’s a massive total of function that goes into a rebrand, and our team was merely way too small to deal with it.

Why Are We Doing this Now?

But now issues are different! Considering that I very first regarded as rebranding the web page, our team has grown noticeably:

  • A Escalating Workforce: We now have above 300 authors, editors and leaders at raywenderlich.com, which includes a entire-time staff of 25 people.
  • A Escalating Library: Our library now contains about 5,000 movies, 2,000 content and 40 publications on cell enhancement.
  • A Increasing Scope: We’re not simply an iOS website anymore: We now cover all elements of mobile advancement, like Android, Flutter, Server-Facet Swift, Unity and far more!

We’re now at the stage exactly where we absolutely want a new brand name that better reflects the fact of what we are as a workforce and as a website. We want a manufacturer that will make it apparent:

  • We’re not a one person’s weblog any more we’re a group of developers who really like to find out and share our understanding with the planet.
  • We’re not a small small site any more we’re a entire world-course academic system and local community.
  • We’re not only an iOS internet site anymore we now go over all facets of mobile enhancement, and we’ll protect even far more subjects in the potential!

In other words, raywenderlich.com has leveled up! I like to believe of it comparable to obtaining a prestige class in D&D. :]

Why Did We Decide on the Name Kodeco?

We considered hundreds of diverse identify possibilities for the new model, and the one particular that came up on best was Kodeco (appears like co-DECK-ko).

What we adore about this title is that it combines the thought of “code” and “echo”. Our workforce specializes in making large-high quality mobile improvement tutorials, the place our experts demonstrate you how to produce code, and viewers then “echo” in their footsteps.

Even extra, after following our tutorials, visitors frequently close up with occupations in cellular improvement and become authorities them selves. They then start off to share, or “echo” their information, by supplying talks at meetups or conferences, mentoring junior builders or by becoming a member of our tutorial team, educating and inspiring the up coming generation of developers.

In other text, this web site is all about educating in a model where viewers “echo” what we do, and the lessons we educate also “echo” through other developers, who pay out it forward across future generations.

An additional rationale we like Kodeco: It’s a complete great deal a lot easier to spell and style than raywenderlich.com! :]

What is New, What is Altering, and What’s Staying the Very same?

Seriously, the only issue that has altered is the identify and the site’s visual appearance. Everything else is the identical. It’s like rising up: If your spouse and children moves to a new residence, the tackle changes and the dwelling by itself appears to be like new, but everything inside of promptly appears to be like household all over again. We’re nonetheless the identical bootstrapped enterprise we have been ahead of. We however have the very same interior staff in position. We still consider in the identical values and have the identical ethos that we have generally experienced.

And our information contributors? They’re even now all in this article, also! As a substitute of becoming regarded as the raywenderlich.com Tutorial Group, they’re now proudly recognised as Group Kodeco. All of your preferred authors and instructors are however in this article to aid you ability up and grow your long run as a developer. All the information that you had access to in advance of, you have accessibility to now… alongside with numerous new items we’re cooking up!

We’re very enthusiastic about this following chapter of our advancement, and cannot wait for you to join us on the journey!

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