All Points East partners cryptocurrency exchange Luno for festival activations

Dhanisa Mashilfa

All Details East has declared cryptocurrency exchange Luno as its presenting associate. The partnership, which has been facilitated by AEG International Partnerships, will allow Luno to teach pageant-goers about the electrical power and possibilities of cryptocurrency.

Getting area in Victoria Park from 19 to 28 August, this year’s competition functions are expected to attract extra than 350,000 pageant-goers.

Luno’s partnership with All Factors East will involve the generation of the “Luno lounge” on the competition web site to replicate the themes of accessibility and prospect. The model will also have a selection of crypto-themed environments at the pageant.

In addition, Luno will operate promotions and competitions for competition tickets through social media, give its consumers speedy-keep track of entry and grant them other on-web site added benefits these types of as VIP updates.

Luno is starting to be far more lively in the UK’s tunes and entertainment house as it aims to establish on the increasing desire in electronic and blockchain technology between the cultural sector and artistic industries. At All Points East, Luno will function with artists to create unique articles about the prospects of crypto.

Sam Kopelman, Uk country manager at Luno, stated: “We are delighted to be the presenting spouse for All Details East this yr. You only have to glimpse at the line-up to see that it really is a competition with true cultural relevance that appeals to a forward-imagining crowd.

“As this sort of, it truly is the fantastic partner for us to create a prolonged-time period connection with audio lovers, artists and the broader industry. Each day the relationship between crypto and audio grows much better, with blockchain innovations commencing to revolutionise the marketplace.”

Jim King, main govt of European festivals at AEG Provides, explained: “All Details East has developed from strength to power about the previous four yrs. 2022 arguably has the strongest line-up to day and so it is the perfect prospect for us to welcome Luno as the presenting companion for the festival.

“We will be working with Luno to add worth to equally lovers and park people throughout the total pageant, specially for the duration of our midweek ‘In the neighbourhood’ programme.”

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